HubSpot CRM Review + Pricing
HubSpot is our #1 CRM selection for two reasons: it provides a free edition that outperforms most premium CRMs on the market, and you can use it across your marketing, sales, and customer care teams. It’s a fantastic alternative for just about any organization. This evaluation is based on our comprehensive study and experience with the product, both good and bad, to help you determine if it’s appropriate for you.
In this comparison, HubSpot is compared against the Best CRM Software.
HubSpot consistently outperforms all CRM products on the market, based on weeks of testing and our own hands-on experience — been it’s our top recommendation for a long, and we don’t see that changing anytime soon. It’s a comprehensive all-in-one company solution with sales, marketing, and customer service centers. HubSpot’s extensive free plan outperforms many expensive CRMs, allowing even small organizations to benefit from its powerful feature set.
If you’re still not persuaded, compare it to our other top CRM picks, such as Salesflare, Salesforce, Freshworks, and more. We dug deep into the most popular choices, giving special attention to the user interface, reporting, lead management, support capabilities, and sales features.
The Good and the Bad of HubSpot
For most organizations searching for a better approach to manage client connections, HubSpot is our top suggestion. But it isn’t always ideal, and it isn’t without flaws.
Complete Free Plan: Out of the hundreds of CRMs we’ve examined and evaluated, HubSpot offers the most comprehensive free plan we’ve seen. On paper, most free plans appear wonderful, but they lack the elements you need to strengthen client relationships. HubSpot, on the other hand, handles things a little differently: it over-delivers on its free plan. You receive hundreds of sophisticated features and the capacity to manage up to a million (1,000,000) contacts without ever spending a thing, whether you’re looking for customer service, marketing, sales, content management, or operational CRM.
Flexible Pricing: While HubSpot’s subscription plans might be pricey, there are a variety of options to bundle services to obtain exactly what you need at a fair price. Individual hubs may be purchased or many hubs can be upgraded at a discounted rate. If none of the out-of-the-box packages is a good fit for your team, another alternative is to create a completely bespoke CRM system with only the features you require. Marketing, sales, customer service, and operational hubs from HubSpot start at $45 per month. The CMS hub is available for $23 per month. Bundling them all together, though, will save you a ton of money. The Starter Bundle comes with all of the hubs and costs $45 a month.
HubSpot’s mantra is “there’s no better way to grow,” and their solution is modular and scalable. That, of course, refers to the scalable tools it provides in the areas of operations, content, customer support, sales, and marketing. Because all of HubSpot’s products are modular, the platform can extend with your company if you require more complex CRM functionality across multiple departments. You may mix and match solutions as well as payment options for each module, making it a highly customized and adaptable CRM system that will help your company develop. Whether you’re a startup or a small business on the free plan or on your way to upgrading every module to the highest tier, we’ve got you covered.HubSpot’s CRM is meticulous in its attention to detail while providing exactly what you want, regardless of the size of your company.
Despite HubSpot’s complicated price structure and flexibility, the platform is intuitive and simple to use. Even though there are hundreds of functions available, the creators do an excellent job of making everything simply accessible. You’ll have no issue getting about even on the free plan. Many CRMs fail to strike the right combination of power, automation, and usability.
The good news is that HubSpot doesn’t sacrifice usability for scalability. Because the free plan does not include human customer service, ease of use is especially vital for those who utilize it. In our experience, it’s so simple that you won’t need any help. If you ever need assistance, you can use HubSpot’s enormous knowledge base and a broad collection of third-party training in tandem.
Easy to Produce: Not only is HubSpot simple to access and utilize daily, but it’s also very simple to create using. Content creation sections like landing pages, forms, and emails, for example, are all drag and drop. It’s also possible to develop and schedule social media material in bulk. This will be a major benefit for many firms that just do not have the time to create content.
Customer Service: HubSpot is well-known for its outstanding customer service team. You may contact the support service by chat, email, or phone, depending on your plan. Support may even be followed on Twitter! Although these assistance options are only available to premium subscribers, free users will still have access to the in-depth online knowledge base and community, ensuring that you are never left in the dark.
Hundreds of Free Tools: The free tools are available to everyone, regardless of whether or not they use HubSpot as their CRM. Nonetheless, we believe it’s fantastic that HubSpot provides so many free tools for young business owners to use. A blog idea generator, an invoice template generator, free business templates, an email signature generator, and so on are all available. With HubSpot, you’ll never have to start your business in the dark.
Read also: Top 10 Zoho CRM Alternatives And Features
Difficult Pricing Tiers: I know we claimed that HubSpot’s flexible pricing was an advantage, and I still believe it. There is, however, a distinction to be made between flexible pricing and misleading pricing. Because there are so many various plans and price alternatives to pick from, some people may become utterly overwhelmed and opt for the (obviously restricted) free version or switch to another provider.
No Customer Support on the Free Plan: While free users have access to the online knowledge base and HubSpot community for troubleshooting, there are times when you just want to talk to a human to fix your problems. It’s a pity HubSpot doesn’t offer live chat to individuals on the free plan, merely to make sure their award-winning customer care capabilities are fully reflected.
Limitations on the Free Plan are Simple to Exceed: After all, it’s a free version, right? However, you must examine the free plan’s limits in comparison to the higher-tiered ones. For example, the free plan only allows you to receive 200 email tracking notifications each month, but the Starter plan allows you to receive limitlessly. Some of the restrictions may be irrelevant to you, while others may be a deal-breaker. The limits that count, at the end of the day, are the ones that will have a negative influence on your business.
Pricing & Options for HubSpot
Now that we’ve learned about all of HubSpot’s advantages (as well as some of the areas where they may improve), let’s look at the products they can provide for your company.
Pricing for HubSpot
As we’ve previously found, HubSpot provides a rather complete set of free tools across all of its product lines. That is, free CRM, marketing, and sales tools, as well as free customer support tools.
If your company grows to the point that the free tools are no longer enough, you may subscribe to the premium versions. However, HubSpot makes it difficult to determine how much those updated versions will cost. It’s a little complicated because there are so many different packages and pricing tiers to choose from.
Let’s pretend you simply want to utilize HubSpot for their CRM and sales tool. Throughout a 12-month contract, the beginning price is $45 per month. Perhaps you’ll decide later that you’d like to employ their marketing tools as well. A Starter plan under this product offering has a lead-in charge of $45 per month over a 12-month commitment.
We’re going to let you in on a little secret, though. If you merely join up for the Starter Growth Suite package for $50 per month, you’ll get access to all HubSpot product offerings (excluding the CMS Hub, which we’ll discuss later)!
To be fair, the Starter Growth Bundle normally costs $150 a month, but HubSpot has cut the price to help businesses through this difficult period.
The Starter Growth Suite offers the following features:
- Dashboards for advanced analytics.
- Automated task creation and alerts are simple.
- Up to 5,000 marketing emails each month
- HubSpot’s user-friendly mobile app is available to you.
- Capabilities for ad retargeting.
- For sales and service teams, automatic conversion routing is available.
Professional and Enterprise Growth Suite subscriptions contain more features and cost $1,343 per month and $4,200 per month, respectively.
So, the moral of the tale is to look at the pricing models in depth to properly grasp what you’re receiving in the solo plans vs the bundle. And if you can get the package for $50 per month while it’s on sale, do! For virtually the same amount as a single subscription, you’ll have access to a ton of tools.
Here is Hubspot CRM recommended bundle:
Marketing Hub by HubSpot
The marketing software from HubSpot is designed to help you attract and convert customers. That is, without breaking a sweat, attract the correct audience, convert those visitors into buyers, and manage comprehensive inbound marketing campaigns (or the bank).
You’ll get access to all of your marketing tools and data in one place. You may use it to write blogs, increase your search authority, track and manage advertisements, manage your social media channels, create a killer landing page, and track and report on your success. What else are you looking for?
Frontify, Monday.com, Trello, and SurveyMonkey are just a few of the big-name organizations that use HubSpot’s marketing platform. They also routinely receive honors for being the finest of the best from sites like G2.com.
The Marketing Hub plans are priced as follows:
- Starter plan: $45 per month.
- $800 per month for a professional.
- $3,200 per month for the enterprise.
In a word, HubSpot’s Marketing Hub is a fantastic marketing platform that will scale with your company.
HubSpot’s Sales Center
HubSpot’s sales software is a CRM force to be reckoned with. It will assist your employees in closing more business, strengthening connections, and efficiently and effectively managing their pipeline to ensure that nothing falls through the cracks.
With tools like email templates, email tracking, and call recording, you’ll be able to strengthen your customer relationships by ensuring that your staff is constantly sending the same, welcoming message. You may also provide them with branded quotations and sales management playbooks so that everyone is on the same page.
With HubSpot’s sales hub, you’ll also have access to the following features:
- Allow prospects to book appointments that will sync with your calendar automatically.
- Personalize your sales process by automating it.
- To improve client interactions, direct live chat conversations to the appropriate salesperson.
- With a simple click, you can manage your pipeline and ensure that crucial deals don’t fall through the cracks.
There isn’t much more than CRM software can provide.
HubSpot is the premier CRM software, and Sales Hub’s extensive communication tools further add to its status as a market leader. Having all of these resources in one location can only strengthen your business and give you more time to focus on your customers.
Here’s a breakdown of the sales software pricing tiers and associated features:
- Starter Plan: $45/month
- $450 per month for professionals
- $1,200 per month (enterprise)
HubSpot’s Service Center
It’s time to focus on the client once you’ve brought your staff up to speed and running like a well-oiled machine. When we say “focus on the consumer,” we don’t only mean “pull them in” and “convert them to purchasers.”
We’re talking about putting all of your attention on them.
To please the consumer, you’ll need to use customer service management (CMS) software that allows you to grow your customer service while also connecting your front-office employees. Fortunately, HubSpot’s service hub can handle everything for you in one place.
You’ll be able to do the following using Service Hub:
- Construct a comprehensive support desk and ticketing system.
- Create a comprehensive online knowledge base to help clients fix their problems.
- Make use of an intelligent live chat that guides your customers to the appropriate location and individuals.
- Integrate your team’s emails, live chat, Facebook Messenger, and other communication channels into a single universal inbox for total insight into the communication process.
Customers want round-the-clock responses and individualized service in today’s fast-paced society. So, instead of scratching your head over client complaints, you’ll spend more time assisting and impressing your customers by integrating all of your service data and communication channels under one roof.
The cost for Service Hub is quite comparable to the pricing for Sales Hub, with the same Free, Starter, and Enterprise options. The Professional plan, on the other hand, costs $360 per month. The following is a list of the many features and limits available for each of the Service Hub plans:
Related: Zoho CRM Review Features & Pricing
HubSpot CMS (Content Management System)
You’ve probably heard that generating interesting and interactive content for your audience and potential consumers is one of the most effective ways to establish trust with them.
You will begin to attract your audience’s attention and trust when you provide enough ‘free’ advice to assist them with mundane chores, but not so much that your assistance becomes worthless. But how are you going to disseminate this free advice?
That’s how: using a content management system (CMS)!
You’ll be able to design and manage website pages using a simple drag-and-drop editor with HubSpot’s CMS hub, so you won’t have to rely on developers for everything. Even better, these web pages will be automatically adjusted for various devices, ensuring that your information retains its shape.
The following are some of the various features that this product has to offer:
- Make sure you’re placing yourself on the map with these SEO tips.
- Access to pre-made website designs that may be easily customized
- Content development in many languages
- With contact attribution data, you can assess the influence of your website.
- Threat detection and security monitoring are available 24 hours a day, 7 days a week.
Although we think HubSpot’s CMS hub is a terrific product, we must point out that if you’re looking for a CMS powerhouse, you can’t go wrong with WordPress.
HubSpot’s CMS Hub, on the other hand, is an excellent option for individuals who like to have all of their company resources in one place and don’t want to deal with an additional web server, which is necessary when using WordPress.
CMS Hub does not provide a free or starter plan. The following are the available price tiers:
- Professional: $270/month
- Enterprise: $900/month
It’s also worth noting that this product isn’t part of the Growth Suite bundle we mentioned previously.
With this in mind, and the lack of a budget pricing tier, managing your content with HubSpot is really rather costly, especially when you could have access to more comprehensive content management systems like WordPress or Wix for a fraction of the cost.
You’ll not only have the resources you need to develop amazing connections with new and existing clients at your fingertips, but you’ll also be able to simplify your team’s operations. You’ll spend less time managing the staff and more time bringing in those devoted and dedicated fans if everyone is on the same page. Isn’t that, at the end of the day, what excellent CRM is all about?