How to outrank your competitors in Google easily
Every business wishes to increase its client base. In order to achieve so, we regularly compare ourselves to our competitors, who might appear to be everywhere in Google Search.
However, determining what your competitors are up to is not always simple. Where should you start your search? Is the process the same for old and new sites? What is the best method for conducting a competitive analysis?
Try the following practical and repeatable competition analysis approaches to outrank your competitors on Google by utilizing their own strategies against them. They should get the job done.
1. Research competitor keywords
Other businesses have previously ranked on Google for similar services or products to yours. So why not have a look at the keywords for which they are ranking?
Using Google Keyword Planner and Google Trends, you can identify the keywords that everyone in your business is attempting to rank for. Filtering is possible depending on geography, commercial value, purpose, and search traffic.
You may also use third-party keyword analysis software to aid you with your search strategy. SEMRush and Ahrefs are go-to tools for determining which keywords your competitors are utilizing. With their assistance, you may fine-tune your keyword research even more.
Create a spreadsheet with a list of your competitors’ primary internal sites, including the homepage. You may inspect the title, metadata, headers, and content by manually visiting any of those pages and opening the source code. This helps you to rapidly determine which keywords your main competitors are utilizing to drive traffic to their websites and landing pages.
Make a list of your competitors’ keywords and enter them into the spreadsheet.
Your marketing and on-page SEO specialists may now tailor your content and pages to those keywords.
2. Low volume keywords vs high volume keywords
Why should you focus on high-volume keywords?
Now that the primary distinctions between the two categories of keywords have been established, some readers may be questioning why each category is worthwhile to target in the first place. Let us begin with the reasons why brands should target high-volume keywords.
To begin with, high-volume keywords will, by definition, result in more people seeing your advertisements and content. Similarly, exposure to a wider audience leads to more clicks, purchases, subscriptions, and other desirable behaviors.
Targeting high-volume keywords make sense for companies looking for short-term profits and/or improved visibility in one or more categories. Whereas organic efforts like SEO can take months or even years to develop a significant and consistent stream of visitors, targeting high-volume variants through marketing campaigns can offer rapid results.
Why should you focus on low-volume keywords?
As previously said, low-volume keywords are alternatives that allow marketers to target less crowded search categories. Many people may wonder why a company would choose to target a smaller audience rather than a bigger one at first appearance. However, there are a variety of reasons why this may be the superior option for your individual campaigns.
Perhaps most crucially, the expenses of targeting low-volume keywords are typically cheaper. While you may need to run more advertisements and target more low-volume keywords to obtain the same number of clicks and/or purchases, your cost per click will be lower. Whereas ten clicks in a high-volume niche can cost $12, ten clicks in a low-volume niche might cost half as much.
3. Create high-quality, educational material.
One of the most essential things you can do to outrank your competition on Google is to create outstanding content that both your existing and potential consumers want to read.
Examine what’s ranking high on Google and social media to get a good idea of what people desire. Concentrate on providing the material that fulfills users’ search intent — that is, information that helps users achieve the objective they had in mind when they put the query into Google search.
Make sure your article contains helpful information and that you answer inquiries fully. It’s simple to locate topics to discuss in further depth by using Google’s People Also Ask boxes and related keywords.
4. Understand on-page SEO.
Another essential component of how to rank on Google is on-page SEO, which comprises the factors on your site that impact your search engine results. A number of elements influence on-page SEO:
- Title tags should indicate the subject of the page and include keywords.
- Each page’s meta description should clarify what it’s about. Meta descriptions show on search engine results pages (SERPs).
- Headings organize your material into sections and contain keywords.
- URLs should be easy to read, descriptive, and, if feasible, incorporate your keywords.
- All photographs should include alt tags that describe the image’s substance in a few words.
- Google considers loading speed when assessing websites because people want pages to load quickly.
- Internal linking between your website’s pages provides users with a straight path to the information they require. Be on the lookout for broken connections.
5. Build quality backlinks
Using an on-page SEO strategy can only go you so far in improving your organic results.
Backlinking takes a step further and is one of the strongest tactics for ranking better on Google than your competition.
Use a tool like the Ahrefs Backlink Checker to examine how many backlinks your rivals have to the page that ranks higher than yours, and you’ll get an estimate of how many you’ll need.
Building backlinks is a difficult task. Backlinks from websites with high domain authority, on the other hand, will be rewarded by Google. As a result, emphasizing quality over quantity is critical.
To assist in the acquisition and retention of quality connections, you should generate exceptional inbound marketing materials like infographics, blog posts, and videos, as well as employ content marketing activities to achieve the greatest number of backlinks.
Look for possibilities to develop links on other websites. There are several software programs and CRMs available to assist you with SEO and SEM.
6. Increase the speed of your website
Page speed affects your SEO ranks in the same way that it affects your PPC advertising.
Do your rivals outrank you in search terms for phrases that have the same number of backlinks and domain authority as you? If this is the case, have a look at how quickly your desktop and mobile sites load.
Text compression, server response time, uncompressed images, and a variety of other factors might all contribute to your slower loading speed.
Check your website’s performance using Google PageSpeed Insights to see what’s slowing it down. Furthermore, GTMetrix can evaluate and monitor the performance of your page and provide practical tips on how to improve it.